SOFTPAKS HANDMADE IN THE USA
Our soft coolers are built right here in the USA in the smokey mountains of Tennessee. Made with Love and Made to last.
From the people
From the people
I just love the color and size of the cup. With ice added the drinks stay Cold over 24 hours.
I just love the color and size of the cup. With ice added the drinks stay Cold over 24 hours.
This was a gift for my wife. Happy wife , happy life!!
Excellent build quality. Kept contents cold in a California summer day. Supporting US made is a plus too.
DON'T TAKE OUR WORD FOR IT!
"Voted Best Insulated Cooler, made for the outdoors."
"Best-in-class, 24 Can XD Best Soft-Sided Cooler"
"Maintains an airtight seal and frigid temps even if it’s sweltering outside."
Blog posts
How to Properly Prep a Rotomolded Cooler
Are you ready to make the most of your Bison Cooler? Whether you’re heading out for a camping trip, a beach day, or a backyard barbecue, prepping your rotomolded cooler...
How to Give Your Cooler a Spa Day
So, you've got this trusty rotomolded cooler that's been your loyal companion on countless outdoor escapades. It's been through thick and thin, and it's time to show it some love.
Resting Meat in Bison cooler
Summer Time, it’s time to shake off that cooler sitting in your garage to get ready for your next backyard BBQ.